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influencer marketing
Blog

How to Use Influencer Marketing to Boost Sales at Your Local Business

February 26, 2018,

Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.

press release folder
Blog

A Press Release That Works: What to Do After You Write the Pitch

February 23, 2018,

The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.

millennial store owners
Blog

4 Character Traits Millennials Need to Succeed as Entrepreneurs

February 22, 2018,

Being a successful Millennial entrepreneur requires not only a good idea, but also the grit and the courage to execute that idea -- regardless of any tough times that may come your way.

business people networking event
Blog

6 Tips for Talking About Your Business With Anyone

February 21, 2018,

How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.

recording video of woman
Blog

Why Your Small Business Should Be Marketing With Online Video

February 20, 2018,

The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results, and see what they mean for small businesses.

people of different ages texting
Blog

5 Ways to Increase Sales with Text Messages

February 16, 2018,

Making sales is the lifeblood of any business, and one of the simplest yet most effective ways to increase sales is with text messaging. So how does text messaging help your business turn more viewers into leads?

two men and one woman pointing at computer
Blog

The Importance of an IT Strategy for Small Businesses

February 15, 2018,

It’s unlikely any business owner would hit on the one obstacle preventing complete safety and security in their companies: interconnected information technology (IT) and business strategies. Learn what is an IT strategy and why your business needs one.

data protection
Blog

5 Simple Ways to Secure Your Small Business Documents

February 14, 2018,

Internal documents, financial records, or any documents with personally identifiable information should be secured. Depending on your industry, securing important documents are regulated and mandated by law.

Blog

Why Every Small Business Should Be Marketing With Email

February 13, 2018,

With dozens of new marketing channels, from Snapchat and SMS text messaging to Instagram Stories and livestreaming, sending your customers emails might sound hopelessly out of date. But these stats prove otherwise.

two women on the computer
Blog

Build a Better Business by Leveraging LinkedIn

February 12, 2018,

Out of nearly 30 million small businesses in the United States, only half of them will make it past five years. To ensure your small business is successful, explore the various ways LinkedIn, the world’s largest professional network, can help.

Increase Small Business Sales with These Stat-Based Insights
Blog

Increase Small Business Sales with These Stat-Based Insights

February 9, 2018,

Small business revenue is trending up, yet owners still struggle with challenges, including the ability to increase small business sales. Check out the trends and get insights about online reviews, eCommerce, websites and more to help you build a healthier bottom line in 2018—and beyond.

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